Smart Reasons to Move Your Business From Free Gmail to G Suite

Everyone knows a Gmail email address. It looks like these:

[email protected]
[email protected]
[email protected]

Let’s assume you’ve been using free Gmail accounts for your business communications. Or… worse yet, your staff may even be using a mix of Outlook.com mail, Yahoo mail and Internet provider’s company email addresses (ie @bigpond.com, @bigpond.net.au) for business purposes.

However, your business is expanding and/or things are getting chaotic – you want to start to use more professional looking email addresses such as:

[email protected]
[email protected]
[email protected]gsuite-gmail-productivity

You see.. potential clients are way more likely to trust and do business with a company that uses a professionally branded email address than those that don’t.

Did you know you can easily get a business email addresses based on your company name (like above), but continue to have the exact same Gmail user experience that you and your staff have become accustomed to?

This is where G Suite fits in and makes email much more efficient too.

The email component within G Suite is simply a business version of Gmail. No training is needed for current Gmail users.

You may or may not be fully aware of the extent of your free consumer Gmail account functionality — but your Gmail account includes Google Calendar, Google Drive, Google Docs, Google Sheets, Google Slides, Google Forms, Google Drawings, Google My Maps and Google Sites.

The main features;

Google Calendar – shared calendars for appointments and events.
Google Drive – cloud storage for your documents, photos, data, anything! Securely accessible by your computer and other devices like smart-phones.
Google Docs/Sheets – word processing and spread sheeting. No installed software needed and runs in the browser.

G Suite includes collaborative business versions of all of these and more.

G Suite does come at a cost: $5 per user per month. However, this a pretty low cost for what you receive — and is FAR outweighed by the efficiencies gained by the professional business platform that is G Suite.

We ourselves know it well. We use G Suite for gooroo.com.au. And it’s a beautiful thing. Sounds like we’re excited? It’s because we simply are, and happy to tell everyone!

So.. if you already own a company domain such as lismorecomputers.com.au for your company website — the one you got from a provider such as SiteGround, Digital Pacific, GoDaddy, MelbIT — there’s a straightforward one off setup needed to use the same domain for your G Suite email addresses.

Basically, in a nutshell, all web traffic goes to your current hosted website. And, all emails go to G Suite and managed by this professional platform.

We all know just how good the Gmail mail interface is, but now you can do it with your professionally looking company email address.

But there is so much more… here are a few strong benefits outlined;

The Benefits of G Suite

Here are a bunch of additional reasons to consider a move to G Suite.

1. Ownership of the Email Account

Actually this one is quite important! Your company owns all employee and contractor email accounts. Your staff don’t own them. What if a staff member was to leave your company to work for a competitor or to start on your own, but they personally own the email address that your customers used to contact them? You can see the risk here.

Within G Suite administration, if someone leaves the company, you can immediately change that person’s password and forward any emails sent to their address to someone else. You can also access all of that person’s email history.

2. File Ownership

With G Suite, all Google Docs, Slides and Sheets created by employees are owned by the company.

Keep in mind that Google Drive is also a cloud backup alternative to services such as Dropbox. You could create a company policy that requires staff to back up their local workstation or Mac work folders and files to the company’s Google Drive.

If, for example, you decided to terminate an employee, you would have full access to all ‘their’ business files.

3. Sharing of Documents

It’s easier to share documents with your staff when you’re all on the same G Suite account. If you wanted to give all staff read only access to a Google Doc or spreadsheet, this can be setup with only just a few clicks.

4. Group Email Addresses

You can easily email routing to multiple people or to a customer service system such as Zendesk, Freshdesk or Salesforce.

There’s no additional cost for creating group email addresses. And, you can add as many as you want.

5. Supreme anti-Spam

G Suite has one of the best anti spam solutions in the world, and its baked right into it’s email system. It incredibly accurate. If you have used the free consumer gmail system before, you’ll know what I mean. This protection alone is well worth moving to G Suite.

6. Multiple Email Aliases

For any G Suite user, multiple email aliases can be configured. With email aliases, they point to the main account. So, [email protected] can be pushed to multiple email accounts.

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7. Ability to Use Outlook as an Email Client

For staff who insist on using Microsoft Outlook, Google provides Google Apps Sync for Microsoft Outlook.

However, we used to use Microsoft Outlook within G Suite (or when it used to be called Google Apps for Work), but quickly found the web interface for email to be way more flexible than having Outlook installed and configured for EVERY device the staff used. It’s quite liberating to just get into email from any device any time just by logging into the web browser and getting to work.

8. More File Storage

The default storage for free Gmail accounts is 15GB. For G Suite Basic, it’s 30GB per user.

There are a number of options for increasing storage beyond the 30GB per user.

9. Extra Security With 2-Step Verification

G Suite has an important layer of security that can be enforced for all users, if the admin decides to do so. This layer is known as 2-Step Verification and makes G Suite bullet proof.

If you log into G Suite from an unknown computer, you’ll be SMS’d a verification code. There are other methods to getting verification codes should you don’t have your mobile accessible – ie backup codes in your wallet.

2-Step Verification is particularly important if you decide to use Google Drive as the cloud backup standard for company PCs or your Macs. If employees are automatically backing up a lot of local files to the cloud, you never know what sensitive information might be getting synchronised.

You can make 2-Step Verification optional or you can make it required for all users.

10. CRM Integration

At some point, you may decide to invest in a CRM system to better track leads, prospects, customers, job management (ie ServiceM8) and more.

11. Single Sign-On To Other Applications

Users can be set up use your G Suite account to securely log into cloud business applications such as Slack and Salesforce, without having to type their user names & passwords for these applications, allowing for a more seamless interface.

12. A Company Branded User Interface

Your company’s logo can be prominently displayed within all of G Suite, rather than the Google logo such as in the consumer Gmail.

13. Support from Google

With G Suite, there is year round phone, email and chat support at Google’s customer support. There is no support for the free Gmail.

Additional Comments

a) Google Home, Google Assistant and Google Now can access your Calendar, email and photos.

b) You can migrate your existing email history from any webmail host into G Suite. https://support.google.com/a/answer/2525613?hl=en

You can also migrate from Outlook using GSMMO. https://support.google.com/a/topic/27836

Going back – You can’t downgrade directly from G Suite back to the consumer Gmail per se, but you could export your G Suite email history and import it into consumer Gmail accounts. You might need some software, like Transend to accomplish this. Or, import all mail into Outlook, then export back. http://www.transend.com/migration/google-apps-gmail/

You can also export G Suite data and your email to your computer – https://takeout.google.com/settings/takeout

c) Getting your personal emails forwarded – You can easily forward your personal Gmail account to your business account. This way, whether people send email to your old account or to your new email account, all email will end up in your G Suite inbox.

d) Benefits & Features Downloadable PDF – G Suite (Australia)

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